The E-Commerce Product Photo Checklist

Before uploading a product photo to any marketplace, running through a short checklist catches the most common issues that hurt conversion rates.

Background: is it clean and consistent with your other listings? Most marketplaces (Amazon in particular) require pure white backgrounds for main listing images — PixelloAI's background remover plus a white background fill handles this in two steps.

Framing: does the product fill a reasonable portion of the frame without being cropped awkwardly? Zoom and crop before exporting rather than relying on the marketplace's auto-crop.

Consistency: do all your product photos share the same lighting style, background color, and general composition? Buyers browsing a catalog notice inconsistency even if they can't articulate why a store "feels" unprofessional.

Resolution: are you exporting large enough for zoom features most marketplaces offer? Export at the highest resolution available rather than a web-optimized small size, and let the marketplace compress it.

Text overlays (if used): is any text legible at thumbnail size, and does it comply with the marketplace's policy on adding text/logos to main images? Some platforms restrict this — check before publishing.

What is a good pre-publish checklist?

Check the crop and margin, the background colour value, edge cleanliness at 100 percent zoom, colour accuracy against the real product, file name and alt text, and the file size for page speed.

What do most stores forget?

Consistency across the catalogue and compression for mobile. Ten images with ten slightly different backgrounds look sloppy; one batch applied consistently looks professional.

Frequently asked questions

What size should e-commerce product photos be?

At least 1000 pixels on the long side, and 2000 if you offer zoom. Keep ratios consistent across a collection.

Should every image have alt text?

Yes: a short, accurate description helps accessibility and image search.

Do I need a white background?

Marketplaces often require it for the main image; your own store can use any consistent style.

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PixelloAI Team

We build PixelloAI — AI video, background removal, and image generation for web, iOS, and Android. These guides come from working on the product day to day.

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