Understanding Amazon's Product Image Requirements

Amazon has specific, enforced requirements for the main product image on a listing — most notably, a pure white (RGB 255,255,255) background for the primary image, with the product filling most of the frame and no added text, logos, or watermarks on that specific image.

AI background removal is the fastest way to meet the pure-white-background rule from an ordinary product photo: remove whatever the product was originally photographed against, then fill with solid white using the background tool.

Secondary/gallery images on Amazon have more flexibility — lifestyle shots, infographics with text, and size/comparison charts are all allowed there, just not as the primary image.

Because Amazon actively enforces these rules and can suppress listings that don't comply, it's worth double-checking your primary image against the current requirements before publishing, since marketplace policies do get updated periodically.

What does Amazon require for the main image?

Marketplaces typically require the main image to show the product on a pure white background, filling most of the frame, with no text or logos added. Always read the latest category-specific guidelines in Seller Central before uploading.

What can you do with the other images?

Use them for lifestyle scenes, scale, features and packaging. Infographic-style overlays and AI backgrounds belong here, not in the main slot.

Frequently asked questions

What background colour does Amazon require?

Pure white (RGB 255, 255, 255) for the main image on most categories; verify your category.

What image size does Amazon recommend?

At least 1000 pixels on the long side to enable zoom, with higher resolution recommended.

Can I use AI-generated images?

Check the current policy; main images must accurately represent the product.

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PixelloAI Team

We build PixelloAI — AI video, background removal, and image generation for web, iOS, and Android. These guides come from working on the product day to day.

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